Support ABC CANADA - ABC CANADA Literacy Foundation

Be a Literacy Leader - Support ABC CANADA

Every ABC CANADA corporate partnership is unique and can include one or several of the following elements:

Buy online: Purchase goods and services online through Rebate a Cause and a percentage of your total purchases will be donated to ABC CANADA, courtesy of participating retailers, including Chapters/Indigo, Canadian Tire, Toys R’ Us and WestJet. View the list of participating Canadian retailers. (Note: In order for ABC CANADA to receive this donation, you must enter these online retailer sites through our Rebate a Cause link.)
Direct Corporate Donations: Make a financial contribution in any amount to support ABC CANADA's mission, or a specific program or campaign.
Custom Projects: ABC CANADA can create an innovative, custom literacy program that addresses your company's specific marketing objectives, in exchange for a donation to help support this new initiative.
Core Program Sponsorship: Through an annual sponsorship of one of ABC CANADA's flagship programs (Family Literacy Day, Math Solves Problems), demonstrate your commitment to literacy in a meaningful way, while benefiting from visibility in a fully-integrated national marketing campaign.
Event Sponsorship: Sponsor one of ABC CANADA's annual fundraisers (PGI Golf Tournaments for Literacy, Gutenberg Media Grab) in exchange for name recognition on promotional materials and other benefits.
Corporate Greeting Cards: Purchase ABC CANADA’s holiday greeting cards to send to employees, partners or suppliers. Cards indicate your company’s support for ABC CANADA.
Cause-Related Marketing Promotions: Donate a percentage of your company's product revenues to ABC CANADA.
Consumer Donations: Retailers can enable their customers to add a contribution to their purchases. When merchandised at point-of-sale and throughout the organization, these programs successfully generate customer and employee goodwill.
Gift-in-Kind: Donate your products or services to support the work of ABC CANADA. Examples include: a donation of your company's ad space or airtime for ABC CANADA PSAs; products for use as program prizing or partner recognition gifts; printing or production services for ABC CANADA promotional materials.
Foundation Support: Make a donation of funds or services through your company's charitable foundation.

FOR MORE INFORMATION: Contact Margaret Eaton, President, at 416-218-0010 ext. 120.

We also offer several methods of making Individual or Memorial Donations.

ABC CANADA wrote the book on corporate philanthropy and cause-marketing partnerships.

Here's what we bring to the table:

A proven track record: Expertise in developing turnkey, business-building, high-impact programs.
Corporate experience: Since 1990, ABC CANADA has been working with corporate partners, both large and small, in a broad range of product categories. We have developed innovative programs for leading companies, including Air Canada, amazon.ca, Coca-Cola, HarperCollinsCanada, Honda Canada and Starbucks Coffee Canada.
An extensive network: Our partnership with literacy and learning practitioners across Canada provides access to a national database of schools, libraries and literacy organizations. Our corporate partners also benefit from ABC CANADA's discounted rates from leading ad agencies, design firms, and printers, and our solid relationship with publishers and broadcasters.
High visibility and name recognition: We are Canada's only national charity for the promotion of literacy.
Experienced, "no level" leadership: Lean organization with marketing-savvy. Our team includes senior, bilingual marketing-communications staff, with over 40 years of collective marcom experience.
A commitment to measurement: Every ABC CANADA program includes a comprehensive final report with detailed quantitative and qualitative analyses, media relations evaluation, and program recommendations.